A Professional Workshop for Artists: Business Development

This summer, I’ll be offering a few half-day Friday workshops in my Half Moon Bay residence (above the gallery) followed by a fun lunch for socializing. Space will be limited to a small group allowing for robust candid conversations and brainstorming. Our topics include review of art exhibition venue business models, how to present your work for greater visibility, and how to fine tune the essential professional building blocks. You’ll leave with a compelling artist statement, and a written plan with business development action steps plus timeline to achieve your professional goals. Appropriate for beginner or intermediate skill levels. Participants with advanced skill sets welcome.

Want to take your art practice to the next level? Artists who are a good match for this workshop are interested in showing their work within the established art world ecosystem.
We’ll cover:

1. Business models: galleries, nonprofit exhibition spaces, museums, civic art commissions, art advisors, interior designers
2. Garnering attention from press, museum curators, gallerists, art advisors, interior designers, grantmakers, and jurors
3. How to develop the indispensable professional building blocks of an artist including statement, C.V., bio, cover letters, digital images of your art, website, Instagram and Facebook, networking, print collateral like business cards, postcards, catalogs (60 minutes).
4. Social media: Tips and tricks to make posting easy and painless. Instagram, Facebook, Mailchimp, Canva, Google Drive and more

SESSION DATES
Friday, May 30
Friday, June 27
Friday, July 25
All 9:00 AM – 12:00 PM
Followed by gluten-free lunch, catered by Trail-to-Table, with wines by Half Moon Bay Winery 12:00 – 1:00 PM
If these dates don’t work for you, private sessions are available, please inquire.

$300 per person, non-refundable (tax deductible if you file a Schedule C)
Payment by Zelle, Venmo, or check
CLICK HERE TO REGISTER

Free, plentiful, all-day street parking within a half-block of the gallery. One ADA spot in the parking lot available, but there is a steep staircase to get to the workshop on the 2nd floor.